JOB OPENING: Senior Consultant/Food & Nutrition/CSR Expert (NL/FR/ENG)

Description:

Porter Novelli Brussels is a European communications and public relations hub for international client work. With 30 communications professionals, we specialize in corporate, technology, consumer and health care communications and have design and production capabilities. But it’s our people that really make the difference: pioneering spirits, innovative thinkers and creative communicators, working as part of a global network to bring vision and insight to each challenge our clients’ businesses face, achieving for our clients not only what is great, but always greater than they thought possible.

If you are a talented communications expert with deep understanding of the food and nutrition industry, we want YOU on our team!

  • You have a proven track record in successfully developing and managing public relations programmes
  • You have excellent understanding of the trends and issues in the food and nutrition industry Food marketing has no secrets for you, as you have worked for big names in the industry
  • You have excellent knowledge of CSR principles and processes, such as CSR reporting and tools
  • You are known for building strong client relationships: you are a trusted advisor to clients and demonstrate sound and timely decision-making
  • You can effectively translate client challenges into communications strategies and you can independently drive strategy execution
  • You have a commercial mindset and consider business development part of your day-to-day job
  • You are a motivated multi-tasker who can handle multiple projects and ensures timely high quality delivery, every time

Responsibilities include, but are not limited to: developing and managing public relations programmes for a variety of clients; developing and editing high quality written materials including press releases, fact sheets, backgrounders, Q & A’s, website content and general client correspondence; coordinating creative projects working with account and creative teams; business development initiatives for existing clients and prospects; active involvement in agency initiatives.

To learn more about us and the work we do, please visit: http://www.porternovelli.com or visit us on Facebook: https://www.facebook.com/PorterNovelli.Brussels.

The ideal candidate should have:

  • Outstanding written and verbal skills in Dutch and French (bilingual), with excellent English
  • A good understanding of public relations and in-depth knowledge of the food and nutrition industry
  • Strong knowledge of CSR principles and processes
  • Demonstrated ability to work well with others in both team and independent environments
  • Proven ability to effectively organize and manage multiple responsibilities and projects in support of internal or external clients
  • A commercial mindset and demonstrated experience in business development
  • 5 to 7 years of professional experience required, ideally with a business communications and/or agency background
  • Higher education, preferably in Communications or a PR related discipline
  • Our ideal candidate is customer-focused, curious, flexible, stress-resistant, efficient, pro-active, a team player and above all enthusiastic, willing and keen

We offer:

  • An exciting job in an energetic, professional and fun international environment
  • Interesting and challenging assignments
  • Career prospects
  • Competitive salary

Interested candidates must send their CV and cover letter in English to Febe Boone (febe.boone@porternovelli.be) by April 18, 2014.

Only applicants called for an interview will be contacted. Interviews will be held in Brussels late April with a view for the successful candidate to start as soon as possible.

 

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JOB OPENING: Native English Copywriter/Account Executive

Description:

Porter Novelli Brussels is a European communications and public relations hub for international client work. With 30 communications professionals, we specialize in corporate, technology, consumer and health care communications and have design and production capabilities. But it’s our people that really make the difference: pioneering spirits, innovative thinkers and creative communicators, working as part of a global network to bring vision and insight to each challenge our clients’ businesses face, achieving for our clients not only what is great, but always greater than they thought possible.

If you are a talented native English Copywriter with a keen interest in public relations, we want YOU on our team!

  • You are an excellent writer with a flexible writing approach for different industry sectors
  • You have a good understanding of public relations and social media and you are eager to learn more.
  • You are all about client service and you like to play an active role in coordinating and implementing daily account activities on behalf of the client.
  • You can independently plan and execute assignments in a timely and proactive manner under the direction of an Account Director or a Senior Consultant.
  • You are a motivated multi-tasker who can handle multiple projects and ensures high quality delivery, every time.

Responsibilities include, but are not limited to: developing and editing high quality written materials including press releases, fact sheets, backgrounders, Q & A’s, website content and general client correspondence; coordinating creative projects working with account and creative teams; coordinating and executing events; developing and maintaining Belgian and/or European media relations; contributing to brainstorms and active involvement in agency initiatives.

To learn more about us and the work we do, please visit: http://www.porternovelli.com or visit us on Facebook: https://www.facebook.com/PorterNovelli.Brussels

The ideal candidate should have:

  • Outstanding written and verbal skills (English native or equivalent is mandatory) + possibly one other language (French/Dutch/German/Spanish)
  • Proven ability to effectively organize and manage multiple responsibilities
  • Demonstrated ability to work well with others in both team and independent environments
  • A good understanding of public relations concepts, tactics and media relations
  • A good understanding of social media strategies, social media protocol and the ability to monitor social media networks for potential opportunities
  • Efficiency in MS Office, database management and online research
  • A minimum of one year of professional experience required, ideally with a B2B communications and/or agency background
  • Higher education, preferably in Communications or a PR related discipline
  • Our ideal candidate is customer-focused, curious, flexible, stress-resistant, efficient, proactive, a team player and above all enthusiastic, willing and keen

We offer:

  • An exciting job in an energetic, professional and fun international environment
  • Interesting and challenging assignments
  • Career prospects
  • Competitive salary

Candidates must be legally entitled to work in Belgium on a long-term basis!!!

Interested candidates must send their CV, cover letter and 1 writing sample in English (relevant to the job profile and no more than 2 pages) to Febe Boone (febe.boone@porternovelli.be) by April 18, 2014.

Only applicants called for an interview will be contacted. Interviews will be held in Brussels late April with a view for the successful candidate to start as soon as possible.

 

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JOB OPENING: Native English Copywriter/Consultant

Description:

Porter Novelli Brussels is a European communications and public relations hub for international client work. With 30 communications professionals, we specialize in corporate, technology, consumer and health care communications and have design and production capabilities. But it’s our people that really make the difference: pioneering spirits, innovative thinkers and creative communicators, working as part of a global network to bring vision and insight to each challenge our clients’ businesses face, achieving for our clients not only what is great, but always greater than they thought possible.

If you are a talented and experienced native English Copywriter with commercial flair, we want YOU on our team!

  • You are an excellent writer with a flexible writing approach for different industry sectors
  • You have a good understanding of public relations and a proven track record in successfully developing and managing communications programmes
  • You are known for building strong client relationships: you are a trusted advisor to clients and demonstrate sound and timely decision-making
  • You like to wrap your head around client challenges and translate them into communications strategies. You can independently drive strategy execution
  • You have a commercial mindset and like working with senior staff in business development areas that can lead to organic growth within existing clients or to new business opportunities
  • You are a motivated multi-tasker who can handle multiple projects and ensures high quality delivery, every time

Responsibilities include, but are not limited to: developing and managing communications and media relations programmes for a variety of clients in different industries; developing and editing high quality written materials including press releases, fact sheets, backgrounders, Q & A’s, website content and general client correspondence; coordinating creative projects working with account and creative teams; coordinating and executing events; developing and maintaining Belgian and/or European media relations; contributing to brainstorms and new business initiatives such as pitches; active involvement in agency initiatives.

To learn more about us and the work we do, please visit: http://www.porternovelli.com or visit us on Facebook: https://www.facebook.com/PorterNovelli.Brussels

The ideal candidate should have:

  • Outstanding written and verbal skills (English native or equivalent is mandatory) + possibly one other language (French/Dutch/German/Spanish)
  • Proven ability to effectively organize and manage multiple responsibilities and projects in support of internal or external clients
  • A good understanding of public relations, media relations and social media
  • Demonstrated ability to work well with others in both team and independent environments
  • A commercial mindset
  • 4 to 6 years of professional experience required, ideally with a B2B communications and/or agency background
  • Higher education, preferably in Communications or a PR related discipline
  • Our ideal candidate is customer-focused, curious, flexible, stress-resistant, efficient, pro-active, a team player and above all enthusiastic, willing and keen

We offer:

  • An exciting job in an energetic, professional and fun international environment
  • Interesting and challenging assignments
  • Career prospects
  • Competitive salary

Candidates must be legally entitled to work in Belgium on a long-term basis!!!

Interested candidates must send their CV, cover letter and 1 writing sample in English (relevant to the job profile and no more than 2 pages) to Febe Boone (febe.boone@porternovelli.be) by April 18, 2014. 

Only applicants called for an interview will be contacted. Interviews will be held in Brussels late April with a view for the successful candidate to start as soon as possible.

 

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JOB OPENING: Consultant – Media Relations/Financial Communications Expert (NL/FR/ENG)

Description:

Porter Novelli Brussels is a European communications and public relations hub for international client work. With 30 communications professionals, we specialize in corporate, technology, consumer and health care communications and have design and production capabilities. But it’s our people that really make the difference: pioneering spirits, innovative thinkers and creative communicators, working as part of a global network to bring vision and insight to each challenge our clients’ businesses face, achieving for our clients not only what is great, but always greater than they thought possible.

If you are a talented media relations/financial communications expert, we want YOU on our team!

  • You have a proven track record in successfully developing and managing media relations/financial communications programmes.
  • You have excellent relationships with both offline and online media, and you know how who to sell in a story.
  • You are also known for building strong client relationships: you are a trusted advisor to clients and demonstrate sound and timely decision-making.
  • You like to wrap your head around client challenges and translate them into communications strategies. You can independently drive strategy execution.
  • You have a commercial mindset and like working with senior staff in business development areas that can lead to organic growth within existing clients or to new business opportunities.
  • You are a motivated multi-tasker who can handle multiple projects and ensures high quality delivery, every time.

Responsibilities include, but are not limited to: developing and managing communications and media relations programmes for a variety of clients in different industries; developing and editing high quality written materials including press releases, fact sheets, backgrounders, Q & A’s, website content and general client correspondence; coordinating and executing events; developing and maintaining Belgian and/or European media relations; contributing to brainstorms and new business initiatives such as pitches; active involvement in agency initiatives.

To learn more about us and the work we do, please visit: http://www.porternovelli.com or visit us on Facebook: https://www.facebook.com/PorterNovelli.Brussels.

The ideal candidate should have:

  • Outstanding written and verbal skills in Dutch and French (bilingual), with excellent English
  • Solid media relations/financial communications expertise
  • Flexible writing approach for different industry sectors
  • Proven ability to effectively organize and manage multiple responsibilities and projects in support of internal or external clients
  • Demonstrated ability to work well with others in both team and independent environments
  • A commercial mindset
  • 4 to 6 years of professional experience required, ideally with a B2B communications and/or agency background
  • Higher education, preferably in Communications or a PR related discipline
  • Our ideal candidate is customer-focused, curious, flexible, stress-resistant, efficient, pro-active, a team player and above all enthusiastic, willing and keen

We offer:

  • An exciting job in an energetic, professional and fun international environment
  • Interesting and challenging assignments
  • Career prospects
  • Competitive salary

Interested candidates must send their CV, cover letter and 1 writing sample in English (relevant to the job profile and no more than 2 pages) to Febe Boone (febe.boone@porternovelli.be) by April 18, 2014.

Interviews will be held in Brussels late April with a view for the successful candidate to start as soon as possible.

 

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Telenet’s iFail

 
Blogpost by Corneel Maes, Real Time Reputation Management Expert 
Follow Corneel on Twitter via @CorneelMaes 

 

Belgian telecom player Telenet has been having a very hard time coping with a pop-up Facebook page criticising the provider for attracting new customers with an iPad mini as a welcome gadget. In less than two days’ time the “Telenet, we loyal customers would also appreciate receiving a gift” Facebook page accumulated more than 110.000 likes, far more than Telenet’s proprietary page ever had.

For us, issue managers and crisis experts, it’s yet another interesting case underlining the power of social media. Did Telenet pick up and manage the sudden reputation crisis in a professional manner? Unfortunately not. When the company announced that they would respond at the end of the day, it was clear that the response would be too little too late. And so it was. But I don’t want to analyse Telenet’s response and missed opportunity to prevent a reputation issue from turning into a business issue. I want to go to the essence of the story.

A rightful claim launched on a newly created  Facebook page completely derailed under a wave of frustrations vented by Telenet customers. It was probably not the intention of the creator of the page, a loyal Telenet customer, to kick off such a chain reaction. She merely wanted to make a point about companies attracting new customers with new toys while ignoring existing customers’ concerns and complaints. Mobistar learned a hard lesson in this respect. Now it seems to be Telenet’s turn to learn that customer attraction and attrition should be equally evaluated on service quality and pricing and not be influenced by perks awarded to merely buying the service. Isn’t high quality service for a correct price what all customers – new and existing ones – at the end of the day are really looking for?

Social media platforms are great tools to bring people together and make things move forward for the better. Telenet’s experience unfortunately highlights the vulnerability of B2C companies in this respect. It’s a hard learned  lesson about customer relations, as the power of social media can turn an innocent initiative of one individual into a an unforgiving crowd in no time.

It will be interesting to see how Telenet will pick up its customers’ signal and how companies in general will learn from its experience.

 

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Job opening for a Communications Trainee

We are on the lookout for an enthusiastic, media-minded and social media savvy trainee to support our consumer team!

The following skills and competences are what we are looking for in a candidate:

• Research skills
• Copywriting
• Creativity
• A feel for social media
• An interest in media relations
• Fluent in Dutch & English (any additional language is a plus!)
• A hands-on mentality

Depending on the profile of the student, we will make sure she or he gets a tailor-made trainee program which builds on the student’s individual talents and selected assignments from the following categories:

– Support in the day-to-day client work
• Monitoring and evaluation of media programs for consumer clients
• Research / data mining for specific client projects
• Copywriting for social media, press releases, fact sheets, backgrounders, Q & A’s
• Support media outreach and follow-up of media requests
• Blogger outreach
• Content development for social media programs
• Development of collateral material (Powerpoint, Word) for client meetings

– Support of new business projects
• Research and creation of new bizz presentations
• Participating in creative brainstorms

– Sharpening writing skills (social media copy, press release drafts, memo’s, ‘pr-style’ writing)

– Attending consultancy training sessions (pr skills, business development, aspects of management)

Interested? Please send your CV to Febe Boone (febe.boone@porternovelli.be).

 

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PROPAGANDA 2.0

By Luc Missinne – @Margil 
 
Source: http://enemypropaganda.files.wordpress.com/2012/03/cropped-enemy-propaganda-001.jpg
 Source: http://enemypropaganda.files.wordpress.com/2012/03/cropped-enemy-propaganda-001.jpg

‘Propaganda’ used to be a regular word for ‘spreading the message, hoping to influence’. Since the Second World War it has a negative connotation. We still spread messages, of course. For doing so in a commercial context we now use the word ‘marketing’ – ‘propaganda’ would sound very wrong. As for marketing we see/hear/know when we are dealing with it, because it has a recognisable form. Nevertheless, we let marketing influence us, consciously or less consciously. The unconscious influencing is gaining ground as the tools that marketing is using are getting more numerous, more spread, more varied, more sophisticated … It was simple when there was just the radio and the newspaper. Today marketing has a worldwide web, and all the applications that come with it too.

Propaganda is also still happening. It still stands for ‘spreading the message, hoping to influence’, but in a less innocent way. Other than marketing, it does not have a specific form. So you have to be very alert to notice it. And, of course, propaganda has discovered and is making use of the same sophisticated worldwide channels that marketing is using. This makes propaganda more dangerous, sometimes even pervert. And because of the many ways in which the public is being confronted with all kinds of messages, propagandists take their message again one step further. Or one step too far.

Thoughts anyone?

 

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Let’s have a moment of silence for Social Media Experts

By Jeroen Gaudissabois (@JGaudiss)
 

I would like to bring to your attention that a once majestic species is on the verge of extinction. I am talking about the Social Media Expert. It was only a couple of years ago that a lack of knowledge about social media proved fertile ground for the rise of scores of these self-declared experts. If you believed them, these lone predators-for-hire were raised by the internet itself and were a one-stop shop for digital success! But something has changed. The number of these “experts” is declining and one cannot help but wonder what is going on here.

 

The last of their kind? Source: http://www.flickr.com/photos/anonymous9000/4281777022/

The last of their kind? Source: http://www.flickr.com/photos/anonymous9000/4281777022/

 

The habitat that was once so inviting to these “experts” has changed. The ignorance about social media and digital communications is gradually making way for a general level of basic understanding. A lot of the expertise that the experts claimed is now freely accessible online. Furthermore, companies are realising that digital communications, like every form of communication, are no exact science. The very concept of communication hinges on the most unpredictable parameter of all: people.

On top of this, digital communications have additional difficulties to cope with. They are indirect, lack a supporting context and take place in a landscape that is subject to rapid changes. It is now clear that “expertise” is a false claim. How can you master a subject on which the book is being written faster than you could ever hope to read it?

Is there no hope then? Are we to stand by and watch this once majestic species fall? Will companies have to stumble around the internet blindly, hoping for a kind soul to illuminate a portion of the treacherous path they’re walking? Do we throw in the towel and roll over the floor crying because there will be no one left to help? Of course not.

Luckily for us, a new species has risen: the Digital Strategist! Strategists, as opposed to their solitary predecessors, live in communities and refuse to boast complete knowledge of social media. They base their decisions and recommendations on experience, data analysis and shared knowledge. By continuously gathering and sharing experience, they can partially predict the unfathomable course of digital communications.

Undoubtedly, there are some very smart cookies out there, but unless they become part of a network that actively shares experience, best practices and data analyses, their position will become untenable. The isolated experts, whatever the level of their expertise may be, will have to make way for strategists that are supported by a wider network and have access to a sufficient pool of data.

So will the “experts” go extinct? As a species, yes, but we can find comfort in the thought that the brightest of them will find a new home in a pack of strategists. As my favourite scientist of all time, Dr. Ian Malcolm, once said it: “Life finds a way.”

 

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THE NUMBER GAME

By @CharlottCatt

number_game

 * Image source: http://dejoi.files.wordpress.com/2010/12/number_game.jpg

Let’s be honest. Most of us still have that little kid inside us that really wants a good grade. I know I do. And I suspect some of our clients might as well. When determining the objectives of a new project, these tend to take the form of a certain quantitative measure as an indicator for success, such as the amount of press coverage, the number of consumer reviews or event attendance numbers.

 

However in our business, it’s not just about the numbers. What we strive for every day, is a fine balance between quality and quantity (and in an ideal world, achieve both). Getting your messages published in that specific trade publication or having those select few key influencers attend your event can have a significant impact. You’re not just reaching a broad anonymous public, but a targeted audience that’s in line with your strategic goals. And that is exactly what our job is about.

 

When a brand takes its first steps in the field of digital communications, it can easily fall into the quantity trap. Fans, friends, followers … they’re all such seducing KPIs. One gets greedy and keeps wanting more and more of them. But this greed for community members may in fact be a hindrance, blinding us to what really counts.

 

Granted, as a warm blooded community manager, my heart skips a tiny beat with every new fan, every new person to connect with. Nonetheless, we should always strive toward a qualitative, rather than a sizable fan/followers base. Sure, a Facebook page with thousands of fans looks nice, but it isn’t automatically proof of an effective digital program.

 

Through a relevant content strategy and balanced advertising plan we should aim to reach those people that matter most to our clients. You can imagine how much more valuable it is for a baby care brand to reach one young mom, compared to having three teenage boys as new Facebook fans. From the outset we need to focus on quality, and set out to touch those fans and followers that will connect with the brand in a significant way and form an engaged community – A community with a strong conversion rate, because that is where the return on your social media can be found. So in a way, it does all come back to numbers, now doesn’t it?

 

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The (non)sense of social media engagement

By Jeroen Gaudissabois (@JGaudiss)

 

Engagement has been worshipped as the golden calf of social media for as long as we can remember. Having a lot of that sweet, sweet engagement meant that you were doing good. The more people liking your content, the better your organisation was doing in the digital landscape! Seems obvious, right? Right?

Discussions, retweets, likes, comments – because such engagement is the easiest quantifiable outcome of a brand’s social efforts, it has become one of the standards to measure the effectiveness of social media campaigns. But how does engagement really help a company?

If a popular consumer brand posts an otherwise irrelevant picture of a Lolcat at the right time on the right channel, chances are that this will create a lot of engagement. Great! Fans will react to the picture, share it and “engage” with the brand. But does this kind of engagement help you obtain your objectives? If you’re not selling cats or pet accessories, chances are it isn’t.

Meme

 

What is then meaningful social media engagement?

This all depends on where your organisation wants to go. Rather than having futile – and often desperate – cries for social media engagement, an organisation’s social efforts should be in line with its overarching goals and strategies. As a very wise cat once said: “If you don’t know where you’re going, it doesn’t matter which road you pick.”

Once you get your goals sorted, it all comes down to content. Content was, is and will always be king. Rather than going for content that will drive meaningless engagement, organisations should get to know their target audience and prepare high-quality content, tailored to their needs and interests. This content should then be spread through a combination of organic and paid means. If you reach the right audience with the right content, meaningful engagement will follow. This high-quality, relevant engagement is worth more than all the likes your crazy cat pictures can get.

Engagement is not a useless metric. In many cases it’s a good indicator of how you’re doing. But rather than looking at the quantity of engagement you’re getting, the focus should be on its quality with a focus on the end goals – e.g. tracking referrals to your e-commerce site and eventual purchase. Engagement is essential and good, it’s what makes social media social, but it’s not the way to measure success.

 

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