Archive for the ‘Events’ Category

by Marta Majewska

Ladies and gentleman … or señoras y señores! On Thursday night we reached our final destination – Madrid! The next morning we were expected at Loft39 – a very elegant location where the seminar was taking place – and after some good café con leche (or a triple espresso if we’re talking Danny), the seminar could start.

After a warm welcome and the introduction of the speakers by Juan-Cruz Más Vidal, the CEO of Porter Novelli  Madrid, Gary Stockman was the first to take the floor to talk about how real-time has redefined communications, the need for a holistic, integrated approach and the urgency of authenticity and innovation. John, using a fluent Spanglish;), talked about his experiences with Community Management, the need for brands to become curators of high-quality content and took our attendees to the magid world of augmented reality. Danny showed off with his mayorships and foursquare badges when talking about location-based services and introduced the participants to new analytics and Delphi – Porter Novelli’s forward looking cornerstone.  Next to our great speakers from Porter Novelli, we also had a guest speaker, Celia Morales, Head of EU Social Media and PR eBay Europe, who talked about the latest, and very successful, social media campaigns of eBay and the company’s take on social media.

After the seminar, we met with the Spanish from comms&marketing, business and technology publications including  PR Noticias, IPMark, Brandlife, Negocio, El Periódico de la Publicidad and El Publicista with who we’ve had some really great and open minded discussions. We discussed the role of social media for companies as well as governments and oh how handy it is to speak fluent Spanish in moments like that

The day was rounded off with an internal session at PN Madrid where we’ve met with our wonderful colleagues!

Big thank you to Juan-Cruz Más Vidal, Higinio Martínez and all our colleagues from the Madrid office who helped with the organization of the event!

If you speak Spanish, check out the blog of our Madrid colleagues for further reading.

by Marta Majewska

Yesterday, the first digital seminar of our EMEA roadshow took place in the PN Amstelveen office. The event attracted high attendance from the social media knowledge seekers. Participants came from all different industries ranging from automotive to gaming. We also welcomed three attendees from the most popular social network site in the Netherlands – Hyves.

After some opening words from Maurice Jansen, Director @PN Amstelveen and the organizer of the seminar, Gary, John and Danny gave a lively presentation during which they discussed Porter Novelli’s take on digital and its role in the communications industry. They presented the most important trends that are shaping the communications industry these days from augmented reality through location-based services to gaming. There were some great and varied questions from the audience that initiated a spirited discussion.

The event was rounded up with a drink where more discussions on digital and social media took place and we were happy to receive many enthusiastic reactions from the attendees.

Kudos to PN in the Netherlands for hosting the event!

by Marta Majewska
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Yesterday, we proudly kicked off the EMEA digital tour in the Porter Novelli Amstelveen office! The Netherlands is the first country, followed by Belgium and Spain, where we will be hosting the digital seminars starring our Porter Novelli digital experts namely Gary Stockman (Porter Novelli CEO), John Havens (VP, Social Media at Porter Novelli and the author of the book, Tactical Transparency), Danny Devriendt (Director Digital Europe) accompanied by me

It was a lovely sunny day and we received a very warm welcome from our Dutch colleagues who even decorated their entire building especially for us – no, the decoration has nothing to do with the WK …

The day long discussions about social and digital media were rounded up with a great internal session during which we discussed the trends currently shaping the communication ecosystem and shared our digital experiences with each other.

We finished off with a drink where more discussions on social media took place (the digital talk never stops at PN )!

Today is another exciting day in our tour – we are holding our first seminar for the Porter Novelli clients, media and other interested parties. Wish us luck!

This is a small reminder of our tweet up that will take place on Wednesday, June 23!

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Meet the Porter Novelli digital experts including

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Gary Stockman, Porter Novelli CEO
John Havens , VP, Social Media at Porter Novelli and the author of the book, Tactical Transparency: How Leaders Can Leverage Social Media To Maximize Value and Build Their Brand
Danny Devriendt, Director Digital Europe
Marta Majewska, Digital Expert

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and discuss social media in a lovely atmosphere – with snacks and bubbles!

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The tweet up will start at 4:45 pm and last till 6.30!

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Location:

Porter Novelli Office

Louis Mettewielaan 272

1080 Brussels

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Tweet us @pnbr5 or send an email to Kathy.vanlooy@porternovelli.be if you want to join!

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Join the digital experts from Porter Novelli Worldwide for a free EMEA Digital Media Seminar on Wednesday, June 23.

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Gary Stockman, global CEO of Porter Novelli, flanked by his global digital thought leaders, will discuss the shift from paid to earned media.  Hear about the future of the social web and learn more about the value of real-time reputation management, the endless possibilities of augmented reality and how metrics can help you better plan your strategies and predict your customers’ future needs.

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You want to talk to our digital experts one-on-one? Join the lunch speed dating session where you will have an opportunity to ask any social media question under the sun!

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Agenda

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Location

Porter Novelli Office
Louis Mettewielaan 272
1080 Brussels

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Hurry! Space is limited and registration is required!

E-mail your attendance to Kathy.vanlooy@porternovelli.be. Clearly state what slot(s) you would like to attend.