Archive for the ‘Stats’ Category
Belgian Women And Their iPhone
Sanoma Magazines Belgium recently conducted a study on the usage of iPhone by women.
Below some interesting highlights from the report:
- 2.9% of the Belgian population 15+ owns an iPhone. This equals 257.000 users.
- 1.7% of women owns an iPhone, which equals 78.000 women in the North and 55.000 in the South.
- The prototype iPhone owner is male, between 15 and 44 years and is part of the higher social classes.
- Women get an iPhone relatively more often as a gift. They are relatively recent onwers.
- 6 on 10 female iPhone owners accesses at least once a week the internet thru the iPhone. 4 on 10 almost never does this.
- The most popular sites that are visited on the iPhone are Facebook, Google and newspaper sites.
- 77% of the female iPhone owners has a Facebook account.
- 36% of women have ever installed an app on their iPhone. Only 19% of them has actually paid for it (= 7% of the female iPhone users) Women prefer free apps with ads above paying apps.
Porter Novelli’s Take On Women & Their Usage Of Social Media
by Marta Majewska
Our colleagues at Porter Novelli Atlanta created a video with great insights on women and their use of social media in the United States.Take a look below:
- RT @hinssen: Interesting: The human process behind Google's algorithm - http://tinyurl.com/32fq48k #pnid dannydevriendt (Danny Devriendt)
- With Great Power Comes Great Responsibility: A Facebook Bill Of Rights - http://tcrn.ch/bIgU6q #pnid dannydevriendt (Danny Devriendt)
- RT @MedThink: RT @PeterPitts: Pain is inevitable; suffering is optional. #PNID samlowephoto (Sam Lowe)
- RT @MedThink: RT @PeterPitts: Pain is inevitable; suffering is optional. #PNID burpsbellyaches (robin)
- RT @PeterPitts: Pain is inevitable; suffering is optional. #PNID MedThink (MedThink)
- RT @porternovelli: 100+ Upcoming Social Media & Tech Events http://bit.ly/bk23BM #PNID SylvaDeCraecker (Sylva De Craecker)
- RT @PeterPitts: Pain is inevitable; suffering is optional. #PNID muratasik1 (Murat Aşık)
- RT @PeterPitts: Pain is inevitable; suffering is optional. #PNID jmjrpsja (Johnny Martinez)
- Ping Surpasses 1 Million Users http://bit.ly/avVUEV #PNID porternovelli (Porter Novelli)
- Pain is inevitable; suffering is optional. #PNID PeterPitts (Peter J. Pitts)
- FranglaisFollowing the recent elections in Belgium, some of my overseas colleagues asked me about the language divide and how we manage with conversations in Brussels. How do we know if someone speaks French or Dutch? Do we assume everyone speaks both languages? How do conversations start? I question whether this dilemma is unique to Belgium. [...] […]
- Date your Second Life girlfriend…I know. You thought Second Life was dead. Let’s be honest: Who would be interested in avatars anyway? No money to make there… Well, think again. A virtual-life-savvy hotel resort on a sunny beach in Japan is making a fortune. In real money . The concept is simple: the resort lets you spend a flower-scented [...] […]
- FUN STUFF: If websites were pets…haha funny and so true: Via CollegeHumor […]
- Real-time Reputation Specialty Offers Integrated Platform for Corporate AffairsPorter Novelli today announced a new specialty created to help clients manage crises and competitive threats in the era of social media. The agency’s Real-time Reputation Specialty is an end-to-end solution that includes everything from achieving crisis preparedness to corporate reputation repair after an incident. The new reputation management group provid […]
