Archive for the ‘Marta Majewska’ Category

by Marta Majewska

Shopkick is a new geo-location app that will allow retailers send coupons and special offers to customers’ mobiles when they enter a store!

As opposed to other location based apps like Foursquare or Loopt, Shopkick does not rely on GPS or Wi-Fi but uses a custom system that only works with certain hardware installed in the partnering store (for now only US stores e.g. Best Buy or Macy’s). That means that shoppers, who download the application, will get discounts and promotions when they physically enter the store – is there a better way for brands and retailers to directly communicate with the potential customers?

The app will be available in the next few weeks on iPhone, and later on other smart phones.

Wanna know more? Check out the Tech Crunch video below:

by Marta Majewska

Sanoma Magazines Belgium recently conducted a study on the usage of iPhone by women.

Below some interesting highlights from the report:

• 2.9% of the Belgian population 15+ owns an iPhone. This equals 257.000 users.
• 1.7% of women owns an iPhone, which equals 78.000 women in the North and 55.000 in the South.
• The prototype iPhone owner is male, between 15 and 44 years and is part of the higher social classes.
• Women get an iPhone relatively more often as a gift. They are relatively recent onwers.
• 6 on 10 female iPhone owners accesses at least once a week the internet thru the iPhone. 4 on 10 almost never does this.
• The most popular sites that are visited on the iPhone are Facebook, Google and newspaper sites.
• 77% of the female iPhone owners has a Facebook account.
• 36% of women have ever installed an app on their iPhone. Only 19% of them has actually paid for it (= 7% of the female iPhone users) Women prefer free apps with ads above paying apps.

by Marta Majewska

Ladies and gentleman … or señoras y señores! On Thursday night we reached our final destination – Madrid! The next morning we were expected at Loft39 – a very elegant location where the seminar was taking place – and after some good café con leche (or a triple espresso if we’re talking Danny), the seminar could start.

After a warm welcome and the introduction of the speakers by Juan-Cruz Más Vidal, the CEO of Porter Novelli  Madrid, Gary Stockman was the first to take the floor to talk about how real-time has redefined communications, the need for a holistic, integrated approach and the urgency of authenticity and innovation. John, using a fluent Spanglish;), talked about his experiences with Community Management, the need for brands to become curators of high-quality content and took our attendees to the magid world of augmented reality. Danny showed off with his mayorships and foursquare badges when talking about location-based services and introduced the participants to new analytics and Delphi – Porter Novelli’s forward looking cornerstone.  Next to our great speakers from Porter Novelli, we also had a guest speaker, Celia Morales, Head of EU Social Media and PR eBay Europe, who talked about the latest, and very successful, social media campaigns of eBay and the company’s take on social media.

After the seminar, we met with the Spanish from comms&marketing, business and technology publications including  PR Noticias, IPMark, Brandlife, Negocio, El Periódico de la Publicidad and El Publicista with who we’ve had some really great and open minded discussions. We discussed the role of social media for companies as well as governments and oh how handy it is to speak fluent Spanish in moments like that

The day was rounded off with an internal session at PN Madrid where we’ve met with our wonderful colleagues!

Big thank you to Juan-Cruz Más Vidal, Higinio Martínez and all our colleagues from the Madrid office who helped with the organization of the event!

If you speak Spanish, check out the blog of our Madrid colleagues for further reading.

by Marta Majewska

Yesterday, the first digital seminar of our EMEA roadshow took place in the PN Amstelveen office. The event attracted high attendance from the social media knowledge seekers. Participants came from all different industries ranging from automotive to gaming. We also welcomed three attendees from the most popular social network site in the Netherlands – Hyves.

After some opening words from Maurice Jansen, Director @PN Amstelveen and the organizer of the seminar, Gary, John and Danny gave a lively presentation during which they discussed Porter Novelli’s take on digital and its role in the communications industry. They presented the most important trends that are shaping the communications industry these days from augmented reality through location-based services to gaming. There were some great and varied questions from the audience that initiated a spirited discussion.

The event was rounded up with a drink where more discussions on digital and social media took place and we were happy to receive many enthusiastic reactions from the attendees.

Kudos to PN in the Netherlands for hosting the event!

by Marta Majewska

Our colleagues at Porter Novelli Atlanta created a video with great insights on women and their use of social media in the United States.Take a look below:

by Marta Majewska (originaly posted here).

Still in doubt that social media drives sales?

A recent study by Chadwick Martin Bailey and iModerate Research Technologies confirms that both Twitter and Facebook are effective marketing tools. The data collected from over 1,500 customers in United States shows that people are more likely to purchase products and services from brands that they follow on Facebook (51%) and Twitter (67%). Also, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

Twitter clearly seems to be more effective however I would be careful with assuming that since in my opinion a lot has to do with the type of product and industry we are talking about. One thing is sure, successful online presence will help your company make money

According to Pingdom’s statistics, Facebook is the most engaging social network with an average of 661.8 page views per user per month. Statistics are a bit unfair to Twitter though since most of Twitter users rely on third party clients and don’t spend too much time on the site itself.

originally posted on iheartsocialmedia.net

HAPPY NEW YEAR EVERYONE!

Below you can find a cool video put together by Rob Cottingham where he presents Social Media in 2009 through a timeline of his cartoons:

[youtube=http://www.youtube.com/watch?v=4SPWTyv6zBk]

by Marta Majewska

How to use Twitter to your advantage (or Marta’s Weekly Twip with humor;) )

With 80 million bloggers worldwide and more than 300 million people on Facebook, social media and digital communication are undeniably becoming increasingly important. There is no faster, better or more balanced way to spread information than via social media channels like Facebook, Twitter or FriendFeed. Global public relations leader Porter Novelli therefore decided to invest in the set-up of a social media lab in Brussels, a special taskforce designed to integrate social media in every communication plan Porter Novelli develops: @PNBR5.

By the people, for the people, socially controlled by a busy cluster of very critical web users. That is what social media is all about. News that is aimed at consumers can now easily circumvent journalists and traditional media and hit millions of online users in an eye blink. Forums, bloggers, social networks and very active Twitter jungle birds are passing along what they identify as news faster and more thoroughly than the classic news channels. Companies scramble around to find creative ways to harness the power of these social media, because it can be an extremely effective way to promote products and services to a targeted audience. While websites are static, social media opens up the dialogue with your audience, allowing interaction and discussion.

“What makes us different from other players on the market is that we simply do not believe in a digital strategy”, says Danny Devriendt, Director Intelligent Dialogue at Porter Novelli. “Opening a Twitter channel and calling that a strategy is too dumb for words. We help our clients develop an integrated way of approaching communications. Digital and Social Media are new tactical add-ons in the art of reputation management and allow for intelligent dialogue between brands and their audiences.”

“Social media allows you to learn about your audience, tailor your products and services and build your brand”, says Luc Missinne, Managing Director at Porter Novelli. “It enables companies to directly connect with customers, consumers or clients. But the only way to be successful with social media is to understand that people will only visit if you have something interesting to say. Engaging, topical content is therefore a must. By offering interesting information, visitors will see you as an expert and recommend your site to others, thus increasing the traffic to your site.”

“In the very near future, companies won’t able to avoid social media anymore”, says Marta Majewska, Social Media Expert. “Whether you love it or hate it, I believe it is crucial for companies to embrace social media if they want to survive long term.”