Are you smart, driven and passionate about social media? You love it and you want to spend the whole day learning and doing it? Then you will fit perfectly into the Porter Novelli Digital Communications Group! We need an intern who is looking to dive in and get their hands dirty and is willing to do everything related to social media from research through tweeting to blogging and more!
- Community Management/Engagement
- Influencer Outreach
- Research across any given topic (collecting, organizing and analyzing data)
- Developing creative ideas for social media campaigns
- Familiarity and interest in social media
- Excellent computer skills
- Excellent writing skills
Bonus points if:
- You’re an active blogger
- Have more than 500 followers on Twitter
- Speak several languages
Start date: August or September (if you are available at any other time, also let us know!)
By Jurgen Mortier
Today, we live in a world where we are connected with friends and colleagues in every corner of the world. The digital media are providing us a huge amount of opportunities to share our most individual expressions and views on life, trends, kids or even more serious subjects like business. Even with those instant digital social interactions, it strikes me that, every now and then, we do need to get together with colleagues and business partners to share our knowledge and experiences by means of seminars and conferences.
Last week Porter Novelli organised a Global Conference for 170 managers worldwide in Coral Gables, Miami. I know, there are worse places in the world to attend a 3 day conference. Typically these kind of conferences are packed with breakfast sessions, presentations, workshops, receptions and dinners. No time to have a quick break or dive in the swimming pool.
This one was no different. But to be honest, I like the fast pace of these conferences: day and night blur into each other, the small amount of sleep you get is very intense and makes you drive on adrenaline. And that to me is the ultimate measure of a good conference: the vibes that you capture and exchange with hundreds of familiar and new faces from Beijing over Brussels to Buenos Aires.
Mark Goldstein, Vice-Chairman of BBDO North America, was one of the speakers who was able to energize the conference from day one with an interactive session about “Making The Tough New Business Decisions”. Before the conference all delegates were asked to read a case study about a high stake and unusual new business situation that happened with BBDO. The case study in itself was great but it got even more interesting when we were asked with a group of 12 people to decide what we would do in such a situation. The decision had to be made in 30 minutes. If only we would make those kind of tough decisions as quick in real life.
At the end of 2010, the very successful « De School van Lukaku » premiered on Eén. It was a reality show based on the school that the very famous Belgian football player Romelu Lukaku is attending. Well guess what: we have a new trainee and he’s in Lukaku’s class. That calls for an interview!
Alexandre, tell us who you are in a few sentences
My name is Alexandre Volckaert, I’m 18 years old and I’m doing an internship at Porter Novelli for one month. I enjoy sports, dancing and music. I am currently studying Public Relations at the Sint-Guido-Instituut in Anderlecht, a school that became famous because of the Flemish TV programme ‘De School van Lukaku’.
For the people who haven’t seen the show, what was it about?
It was a reality programme that talked about youngsters of different cultures growing up in the outskirts of Brussels. But it also had a focus on the life of Romelu Lukaku, the very successful, 17-year old football player. The programme was filmed mainly at our school, but also in the homes of some of the youngsters.
What was it like to be filmed day in day out?
It was a very nice experience, and we were treated with a lot of respect. The people from Woestijnvis (the production house) always asked permission before filming, whether that was in class or in someone’s home. Everything was taped once, so there were no rehearsals or retakes – it’s all real. Like a reality show should be really.
What kind of a person is Romelu?
I’ve known Romelu for 4 years now, and he’s a very nice and friendly guy that plays football in the first division of Anderlecht. I know him better as a friend than as a football player. He has changed quite a lot in these 4 years that I’ve known him. He has become much more mature, but a lot of people forget that he’s only 17. People demand a lot from him, while he lacks experience in certain things. He tries to combine school and football, which you can appreciate is quite hard. There’s homework, exams, presentations, reports, trainings, competitions abroad, press conferences, etc. Whoever thinks he gets special treatment at school is wrong. He’s a student, just like the rest of us. The only difference is that he’s got a very special talent.
Are you happy about the result of the television show?
I personally feel they’ve made a very nice summary of the school, the youngsters and the professional life of Romelu. The programme gives a view on city life and of the people living that life. A lot of youngsters matured in that period. Emotions, opinions and certain events in life, all put together in a documentary. I was glad I could be a part of it.
What do you hope to learn in the month that you are with us?
I’d like to learn how things work in a company, and how it is structured. I would also like to learn how I can be more organized. This is my final year at high school, and this internship is a good preparation for real life.