Dare To Be Different

Originally posted on I <3 Social Media by Marta Majewska

I’m a girl. Put some pink trees and animated animals on the wall and you caught my attention. I am also a geek. Add technology and fast working Wi-Fi to it and you’ve created an experience I will not easily forget.  Yes, I am talking about Microsoft here. The combination of technology, art, great music has made their event a night to remember.

In today’s challenging and competitive market where consumers are over flooded with information and overwhelmed by brands trying to interact with them and grab their attention, it has never been more difficult but also more important to stand out. Whether it’s an event or campaign, online or offline, brands need to find unique and exciting ways to connect with their audiences.

The HP Mobile Park is yet another original approach that made our client stand out at the SXSW Festival. What they did is create a temporary community, right next to the convention center, open to all SXSW attendees where tech, music and film bloggers as well as artists hang out.  A perfect place to relax in the sun, network, have a drink and listen to a great music. What else can you want, right?

Samsung has made the bloggers’ life easier and so much more entertaining. The Samsung Bloggers lounge is THE place to be if you’re a blogger and need to recharge your batteries, have a coffee with fellow bloggers, meet the ‘geek’ celebrities or have a book signed. There is also some great live music here and some nice food too ;)

If you’re a smaller company or a start-up, don’t worry. Differentiating yourself doesn’t always mean spending thousands and thousands of dollars on big the latest technologies and xxx. Antenas Direct found a way to stand out by advertising their Facebook page during the most prominent digital event worldwide full of AR, QR, 3D … on a cardboard beer case. Trust me, they set themselves apart.

 

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