Tomorrow starts with Chemistry

Porter Novelli organised a three-day event for Cefic  (the European Chemical Industry Council ) ‘Tomorrow Starts With Chemistry’, in the framework of the International Year of Chemistry 2011.

The event included a series of workshops as well as an exhibition designed to draw attention to the wide use of chemistry in our everyday lives and the role that it will play in solving some of tomorrow’s societal challenges, especially mobility, housing and water. It was held at the historical Palais des Académies in Brussels and was visited by business leaders, EU and Belgian decision-makers, schools, and the general public.

The exhibition displayed the spectacular Solar Impulse plane, interactive demonstrations and breath-taking experiments such as the quick dry paint demonstration and 3D holograms of the mobility of the future. An Awards ceremony was organised to congratulate the winners of the 2011 Xperimania competition jointly organised by Cefic and European Schoolnet. They were selected out of entries submitted from 65 different schools, in 16 different EU countries. The interactive XperiLAB bus (parked outside the museum) held sessions for invited Brussels-based schools. A ‘EU Class of Chemistry’ also took place for a group of more than 200 Brussels-based students representing 27 nationalities, addressed by Dr. Andrea Sella, a chemistry lecturer at the University College London and a regular guest of the BBC Series “The Story of Science”.

Workshop sessions brought together scientists, entrepreneurs and EU policy makers to discuss different topics like the Creative Economy, Innovation for Europe, Plastics shaping tomorrow’s mobility or “European Women: Innovating for Smart, Sustainable & Inclusive Growth”.

The project included event management, graphic design, advertising, media relations, and an extensive social media campaign. For more information, visit




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