Today’s 24/7 media environment demands constant engagement, not just between organizations and their audiences, but between organizations and the news – traditional, online and social media. Today, Porter Novelli announced the launch of “Porter Novelli RADAR” in the Brussels office, a service which provides clients with round-the-clock monitoring of the issues most important to them.
“Porter Novelli RADAR” has been operating in the USA for the past two years, facilitating issues tracking and providing strategic counsel and reputation management for Porter Novelli clients across North America. With the launch of “Porter Novelli RADAR” in Brussels, the agency will expand the services to serve the clients in Belgium as well as across the EMEA region.
“Operating the “Porter Novelli RADAR” for the EMEA region out of the Porter Novelli Brussels office is a strategic move,” said Luc Missinne, Managing Director of Porter Novelli’s Brussels office. “Porter Novelli Brussels is a multi-lingual hub with corporate and public affairs experts who can provide clients with immediate and strategically grounded responses to any adverse event.”
The “Porter Novelli RADAR” is operated by a team of experts and offers three discrete monitoring services:
- Issues Monitoring – Ongoing monitoring of digital and traditional media for simmering and ongoing issues, from litigation to product attacks to regulatory challenges, to name a few.
- Real-time Tracking and Mitigation – Provides as-it-happens monitoring and reporting once a crisis situation, such as an environmental incident, employee misconduct or a digital security breach, is detected. Real-time reports are issued with recommendations for immediate strategic response.
- Trend Analysis – Tracking the top influencers and news affecting an industry, organization or ongoing issue and offering interpretation gleaned from social, online, print and broadcast media coverage.
“Porter Novelli RADAR helps our clients understand what is happening as it happens,” said Marta Majewska, Head of Digital Europe at Porter Novelli. “We have all seen a Tweet and/or Facebook comment or traditional news story explode onto the world stage in a matter of minutes. With these extra capabilities, we can ensure that our clients are rapidly prepared and ready to blunt any challenges to their reputations.”