Global communications leader Porter Novelli launches corporate reputation offering for the social media era
Porter Novelli today announced a new specialty created to help clients manage crises and competitive threats in the era of social media. The agency’s Real-time Reputation Specialty is an end-to-end solution that includes everything from achieving crisis preparedness to corporate reputation repair after an incident.
The new reputation management group provides for fully integrated reputation management and is led by an integrated team of specialists in corporate communications and social media. The group will work with Porter Novelli’s senior corporate communicators and their clients to anticipate adverse events and move rapidly – within minutes – to manage emergencies, using an integrated approach of both on-line and off-line channels and employing both conventional and digital means to mitigate possible damage to corporate reputations.
“Recent news events have demonstrated something we have seen for some time,” said Gary Stockman, CEO of Porter Novelli. “A world where social media can damage hard-won reputations in mere minutes requires a fundamentally different way to practice crisis communications, one that pairs the speed and reach of social media itself with the insights and judgment of seasoned crisis communications specialists.”
“Consumers have become more demanding in their opinion about companies and their products and less tolerant when something goes wrong.” says Corneel Maes, Crisis Communication Expert at Porter Novelli. “Therefore companies need to manage their reputation more actively and, in case of an incident, be prepared to respond in the traditional and the social media within a very short time frame.”
“Today, how a company responds to a crisis situation or a potential threat is getting as much attention as the event itself,” Danny Devriendt, Social Media Expert at Porter Novelli added. “Our Real-time Reputation specialty can help organizations anticipate these events and manage them to the best possible outcome – all in an environment that is as fast-moving and unforgiving as we have never seen.”
Companies interested in learning more about the new specialty can contact Corneel Maes (firstname.lastname@example.org) or Danny Devriendt (email@example.com). You can also find us on Twitter via @pnbr5