by Marta Majewska

Ladies and gentleman … or señoras y señores! On Thursday night we reached our final destination – Madrid! The next morning we were expected at Loft39 – a very elegant location where the seminar was taking place – and after some good café con leche (or a triple espresso if we’re talking Danny), the seminar could start.

After a warm welcome and the introduction of the speakers by Juan-Cruz Más Vidal, the CEO of Porter Novelli  Madrid, Gary Stockman was the first to take the floor to talk about how real-time has redefined communications, the need for a holistic, integrated approach and the urgency of authenticity and innovation. John, using a fluent Spanglish;), talked about his experiences with Community Management, the need for brands to become curators of high-quality content and took our attendees to the magid world of augmented reality. Danny showed off with his mayorships and foursquare badges when talking about location-based services and introduced the participants to new analytics and Delphi – Porter Novelli’s forward looking cornerstone.  Next to our great speakers from Porter Novelli, we also had a guest speaker, Celia Morales, Head of EU Social Media and PR eBay Europe, who talked about the latest, and very successful, social media campaigns of eBay and the company’s take on social media.

After the seminar, we met with the Spanish from comms&marketing, business and technology publications including  PR Noticias, IPMark, Brandlife, Negocio, El Periódico de la Publicidad and El Publicista with who we’ve had some really great and open minded discussions. We discussed the role of social media for companies as well as governments and oh how handy it is to speak fluent Spanish in moments like that 😉

The day was rounded off with an internal session at PN Madrid where we’ve met with our wonderful colleagues!

Big thank you to Juan-Cruz Más Vidal, Higinio Martínez and all our colleagues from the Madrid office who helped with the organization of the event!

If you speak Spanish, check out the blog of our Madrid colleagues for further reading.

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