SHOPKICK: GEOLOCATION WITH A TWIST!

by Marta Majewska

Shopkick is a new geo-location app that will allow retailers send coupons and special offers to customers’ mobiles when they enter a store!

As opposed to other location based apps like Foursquare or Loopt, Shopkick does not rely on GPS or Wi-Fi but uses a custom system that only works with certain hardware installed in the partnering store (for now only US stores e.g. Best Buy or Macy’s). That means that shoppers, who download the application, will get discounts and promotions when they physically enter the store – is there a better way for brands and retailers to directly communicate with the potential customers?

The app will be available in the next few weeks on iPhone, and later on other smart phones.

Wanna know more? Check out the Tech Crunch video below:

Enhanced by Zemanta
Share

2 Responses to “SHOPKICK: GEOLOCATION WITH A TWIST!”

Leave a Reply

Categories