Posts Tagged ‘change’

Pretty please? It’s not about stuff, it is about us…

Originally posted on Heliade by Danny Devriendt

Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling their thing-of-gold @ #SxSW I cooked up a very simple rule-of-thumb to separate the chaff from the wheat.

It’s no rocket science: ignore the people that are talking about applications, software, browsers, plug-ins and tutti-quanti. They will not make it. Selling stuff will get you nowhere in the charts in the social media world. And a quick poll amongst the influent bloggers in the blogger lounge shows a similar view. Selling stuff is an indication that you do not get the game., it proves that you are playing in the wrong league. It proves that you are on a rollercoaster to lonely oblivion…

Because the game is social. And social just does not care a bit about stuff, social is about people, social is about experiencing and social, more than everything, is about us.

And the people selling experiences stand out like traffic lights in the Mobiwashi desert. Because the online consumers do not want to buy, they want to experience. And if good experience goes through a quick tap through their credit card, they do not care.

So, spotting great user experiences, gives you a great roadmap to real successful companies. How do you benefit from location based services? What curation service will get you the most relevant content? What platform will give you the most interaction with your audience, what tool will let you travel without having to worry about keeping track of your important shared documents?

It’s no longer about bits, and bytes, and CPU’s and whether or not it runs on Honeycomb, OS, Win7 or magic stardust. It’s about how and where and why. The web morphed from tech to social, from geeky to ubiquitous, from stuff to us…


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Excuse me… but who is “We” exactly?

Originally posted on Heliade by Danny Devriendt

It must be the old journalist in me. But way too often I hear in keynotes, panels and conversations the gratuitous We”, or even more angering the totalitarian “they”. “We all think…..”; “They need….”, “We all want….. they need to give….”.

I have big difficulties with these generalizing pointers. Maybe it is because I’m special, but every time I hear a keynote speaker go “and that is what we all want”, I have this uncontrollable urge to stand up and shout “not true, I’m not.” I hate it when the audience is unidirectionaly demystified, stripped from all individuality, and crammed into two buckets: “we” and “they”.

Very often I cannot identify myself with either the we or the they… and voicing the angry inner dialogue in the vast personal kingdom of my head after being pulled into a “we-crowd” against my will would be illegal on most planets.

So do not link me to whatever you have to say. Show respect for the fragile thing that makes me me. Talk about people, as Guy Kawasaki does so charmingly (or should I say “enchantingly”), talk about friends, talk about persons. Say there are, or I noticed.

You know what, if your keynote is compelling, interesting, challenging, smart, revolutionary, different or entertaining, I will join your “We” club willingly, unconditionally and completely. Until then, you’ll have to earn it.

As former French president Mitterand once said: “Tu peux me dire vous”. :-) .

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You never walk alone…

Originally posted on Heliade by Danny Devriendt

While covering #SxSW in Austin is fun, educative, entertaining and generally nice… it is also hard work. The ten venues that encompass the event this year are not exactly in spitting distance from each other, and endless long hall ways, tricky stairs and Austin’s historic pavements are a pure torture for the feet.

Add to that the murdering difference between the soft autumn temperature outside, and the freezing chill inside the meeting halls, the long hours, the time differences and relentless jetlag, the greasy-food-on-the-go, the pressure to choose wisely between more than 6400 keynotes, talks, panels, demos and chats… and you are up for nerve-wracking body-breaking experience.

Luckily, we do not have to do this on our own. The local Porter Novelli team in Austin, captained by energybulb Aaron De Lucia, goes lengths to make this an as smooth as possible experience for the weary PN’ers coming from far away. From reservation, to registration, to help and encouragement “on the floor”, this team does an amazing job.

In between their busy client work, they are great company, they leave their loved ones alone at night to show us the places-to-be and assist in solving a myriad of small but urgent problems.

The PN content team is amazing as well, from the first cry of the Austin rooster, to the last round of the VIP swamped party, these people are everywhere… hammering their dusty keyboards till way too late in the night to produce content to share.

“With a little help from my friends” or “You never walk alone” cheesy songs, but they spring into mind when the team converges a couple of times today for updates and energy sharing. Tao Tze said you cannot walk to your destiny alone… but I’m not scared…

Porter Novelli? It’s a well-oiled Social Army….


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The Magic of “How do you do that”…

Originally posted on Heliade by Danny Devriendt

Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains on the planet that are dealing with social interactions and digital media are literally  within a square mile from this laptop. An amazing amount of brainpower, egos and strong viewpoints are competing for attention.

What makes me happy and hopeful is that in about every conversation I witness, the little phrase “But how do you do that…” pops up.  @GuyKawasaki was talking about Enchanting, but he very quickly went down to “But how do you do…” to everyone he interacted with. Steve Rosenbaum (@magnify) asked me “But how do you deal with info in multiple languages”…. Jeremiah Owyang (@jowyang) and @briansolis were talking in a panel yesterday on data curation and “How do you do…” came back multiple times.

How do you do social across borders? How do you curate? How do you measure? How do you interact? Engage? Spread? How do you get noticed? What are the rules?

My grandfather always told me that the quickest way to become smarter was asking lots of questions. The fact that the smartest brains I’m following on Twitter are still asking these questions every single minute they mingle proves me that our future is in good hands :-) .

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