Posts Tagged ‘content’

Curating content across borders: use the power of crowds!

Originally posted on Heliade by Danny Devriendt

When you specialize in cross-border, multi lingual integrated communications –like I do- you get old very, very fast ;-) . Dealing with more than 70 languages and five alphabets (and that is Europe alone) is not easy, and dealing with dynamic content is hell. How do you find it in that amount of different tongues? How do you distribute it? How can you make sure contextual information is preserved?

How do you ensure quality of translations, and a fair geographic split of content intake? How do you distribute content back in all of those languages, and how can you track comments to be able to maintain a decent finger on the pulse?

No one better to help with out with that than Steve Rosenbaum the friendly eyed author of “Curation Nation”, a fabulous, crystal clear, hands-on book on curating content. Rosenbaum gets content as no other, and is able to synthesize his thoughts in a soft spoken concise way, that I like. Enjoy his response… and his pointer at using the crowd to its fullest extent…

 

 

Share

C³: The art of amplifying

Orginally posted on Heliade by Danny Devriendt

Content is king. Everybody knows that and unsurprisingly: at #SxSW it is the talk of town. Roughly you can divide the online world in three big continents: the creators of content, the curators of content, and the consumers of content. Think of it as a pyramid: lots of people are consuming content, a selected number of people is curating content, and the smallest group is actually creating content.

And there used to be a picking order: it was clear that creators were more valuable than curators. They were the thinkers, the thought leaders, the wizards and gurus. But as the quantity of content grew in a mindboggling way, the consumer went to look for people who curate content.

With all of the content out there, it became next to impossible for most people to filter the garbage from the gems, or to get timely access to premium content. Content may still be king, but curating is queen.

Precious (and monetizable ) value is added by the curator: he aggregates the avalanche of available content, filters it, screens it, reworks and packages it, and gets it to the consumer in a handy, unified and timely matter. Curators are the glasses through which a big part of the online consumers see the world. In fact, curators have de facto more power and influence than the creators. Without the curator, most creators have no significant reach… they need the curator to amplify their content. The curators of today are the superstars of tomorrow, and the recent godlike statuses of the curators of the Hufflington Post and TechCrunch show it is happening now.

Curators can amplify, or close the gates to your content. You’d better start courting them soonest….

Share
Categories