Posts Tagged ‘iPhone’

by Marta Majewska

Shopkick is a new geo-location app that will allow retailers send coupons and special offers to customers’ mobiles when they enter a store!

As opposed to other location based apps like Foursquare or Loopt, Shopkick does not rely on GPS or Wi-Fi but uses a custom system that only works with certain hardware installed in the partnering store (for now only US stores e.g. Best Buy or Macy’s). That means that shoppers, who download the application, will get discounts and promotions when they physically enter the store – is there a better way for brands and retailers to directly communicate with the potential customers?

The app will be available in the next few weeks on iPhone, and later on other smart phones.

Wanna know more? Check out the Tech Crunch video below:

by Marta Majewska

Sanoma Magazines Belgium recently conducted a study on the usage of iPhone by women.

Below some interesting highlights from the report:

• 2.9% of the Belgian population 15+ owns an iPhone. This equals 257.000 users.
• 1.7% of women owns an iPhone, which equals 78.000 women in the North and 55.000 in the South.
• The prototype iPhone owner is male, between 15 and 44 years and is part of the higher social classes.
• Women get an iPhone relatively more often as a gift. They are relatively recent onwers.
• 6 on 10 female iPhone owners accesses at least once a week the internet thru the iPhone. 4 on 10 almost never does this.
• The most popular sites that are visited on the iPhone are Facebook, Google and newspaper sites.
• 77% of the female iPhone owners has a Facebook account.
• 36% of women have ever installed an app on their iPhone. Only 19% of them has actually paid for it (= 7% of the female iPhone users) Women prefer free apps with ads above paying apps.