Posts Tagged ‘journalisttweet’
Twitter has become a vital tool for public relations professionals, but many still don’t know how to get the best out of it. In Marta’s Weekly Twips you will find essential tips and information that will help you integrate Twitter into your PR programme.
Journalists Do Tweet!
Since the journalists’ community is growing on Twitter, it might be a good idea for us, PR folks, to follow them and consequently build relationships in order to strengthen our pitching efforts.
Finding journalists on Twitter can be quick and easy providing you know where to look. I do 🙂
MediaOnTwitter was the first directory of media outlets and journalists out there. What started as a wiki, later became an online database with more browsing options and features. Not much use for this one in Europe though since it’s very US centered.
Muck Rack categorizes journalist activities on twitter. It not only shows the real-time stream of journalists’ tweets but it also allows you to browse journalists by source (publication) and beats (industry) or view featured journalists by each publication. Another great feature of Muck Rack is the real-time ‘trending’ which gives you an idea of what the media is talking about.
JournalistTweets is a directory of journalists’ tweets powered by Cision’s Media Database. You can browse the tweets by country and in North America also by industry. When it comes to Europe, currently it only contains UK and Swedish journalists but hopefully more countries will be included soon.
Another great way to find journalists on Twitter is to use directories. These have different kind of categories in their database but many of them include journalists. Check out Just Tweet It, WeFollow and Twellow for their Journalists/Media resources.
And don’t forget to give your journalist a call or drop an email once in a while. The ‘old school’ methods are still working 😉
Wanna know more? Need help? Contact Marta Majewska firstname.lastname@example.org.