Posts Tagged ‘presidential debate’

Porter Novelli checks the pulse of the electorate

How quickly can a presidential debate comment, observation or gaffe turn into a meme? According to PN Pulse, with seemingly lightening speed.

During yesterday’s final presidential debate of the 2012 election season, Porter Novelli’s digital analytics team once again provided real-time analysis and insight into the social media conversations surrounding the debate.  For the last month, the team has been analyzing the social media discussion leading up to, and during, the political debates, and posting insights on a Tumblr page  – – created just for the effort.

Our tracking has identified key themes – and memes – that arose during the debates (“Laughing Joe Biden” and “binders full of women”) and provided real-time insight into top debate topics as well as the overall social media volume and tenor.

In this video, Joe Shantz, SVP, digital analytics at Porter Novelli  explains more about PN Pulse. We invite you to have a look at PN Pulse uring the debate to learn how the voting public is reacting to the conversation.