Posts Tagged ‘sabre’
Global communications leader Porter Novelli announced that the agency won a total of five 2012 SABRE Awards for the Europe, Middle East and Africa (EMEA) region, with Apex Porter Novelli of Kenya winning the coveted Platinum Award for Best PR Program of the Year. Porter Novelli also was named the Best Multinational PR Consultancy to Work for in EMEA for the second consecutive year, and the third time in six years.
The SABRE Awards, which recognize Superior Achievement in Branding and Reputation, are presented by The Holmes Group, a leading global public relations publishing operation, and were recently announced at a ceremony in Brussels.
“I am delighted that Apex Porter Novelli took the top prize of the night for its work with Unilever Kenya,” said Gary Stockman, CEO, Porter Novelli. “The ‘School of 5 Hand Washing Campaign’ delivered extraordinary results in increasing the frequency of hand washing and educating the community on the direct connection between hand washing and improved health and hygiene.
“On top of our network’s campaign wins, we are honored to be named the top multinational agency network across EMEA for the second consecutive year,” Stockman continued. “This award confirms that we can make the most transformative impact for our clients when our colleagues are encouraged to thrive and are given the tools and the opportunity to think big, act big and provoke the change the client needs. I applaud our leadership across EMEA for putting those principles into action and giving our staff the opportunity to truly be their best.”
- Apex Porter Novelli of Kenya took home the Platinum SABRE Award for the EMEA region’s best public relations program of 2011, on behalf of its cause-related and public education effort, the “Lifebuoy School of 5 Hand Washing Campaign” for Unilever Kenya.
- Apex Porter Novelli (Kenya) for the “Lifebuoy School of 5 Hand Washing Campaign” on behalf of Unilever Kenya, in the Africa geographic category.
- Porter Novelli (Netherlands) won for “JIJ & Provincie Overijssel,” in the Belgium/Netherlands/Luxembourg (BENELUX) geographic category.
- Prat Porter Novelli (Sweden) won in the Marketing to Youth category for its “Durex Condom Tester Campaign” on behalf of Durex (Reckitt Benckiser).
- F&H Porter Novelli (Germany) for best press kit for Mattel, “Comeback of the Year: Ken.”
Porter Novelli has been named a finalist for 15 SABRE Awards in EMEA, The Holmes Report announced last week. The SABRE Awards, which recognize Superior Achievement in Branding and Reputation, are managed by The Holmes Group, a leading global public relations publishing operation. The Brussels office has been nominated for a Gold SABRE Award in the category Blogger Outreach for the campaign “Are you having an Affair with your Hair” for Wella Pro Series. The winners will be announced at a ceremony in Brussels on May 31.
In April 2011, Procter & Gamble launched its first professionally inspired retail hair care brand, Wella Pro Series, in Belgium, and asked Porter Novelli to make the products the talk of the Belgian beauty world.
The team carried out research among beauty bloggers to see what topics they blogged about. This showed that most beauty bloggers were focused on make-up and nail products, and rarely blogged about hair and hair care products.
Wella wanted to get people talking about hair online. The team’s strategy was to introduce the products directly to bloggers at a workshop, and run a competition to find ambassadors for Wella Pro Series among the community of beauty bloggers.
PN organised two workshops to introduce the new products to key journalists during the day and then selected bloggers the same evening. During the workshops, the team presented the new product range, and then the journalists’/bloggers’ hair was washed. They were split into groups, and each group was encouraged to create a certain look, using Wella products. On the night, the team announced the Wella Pro Series Ambassador competition for beauty bloggers. Ten bloggers would be chosen as Wella Pro Series ambassadors.
Each of the ambassadors received a toolbox of products and haircare tools, and had six weeks to put together a portfolio of blog posts, reviews, and how-to videos. The public could vote for their favourite ambassador via Wella’s Facebook page.
Porter Novelli’s blogger and media relations campaign to launch Wella Pro Series created a huge amount of offline and online buzz in Belgium. The total reach of the campaign was approximately 15m online and 12 million offline.