Posts Tagged ‘social media’

Are you smart, driven and passionate about social media? You love it and you want to spend the whole day learning and doing it? Then you will fit perfectly into the Porter Novelli Social Media Team! We need an intern who is looking to dive in and get their hands dirty and is willing to do everything related to social media from research through tweeting to blogging and more!

Responsibilities:

• Social media research across any given topic (collecting, organizing and analyzing data)
• Social media monitoring
• Social media outreach
• Blogging
• Developing creative ideas for social media campaigns
• Any other tasks given by a supervisor

Requirements:

• Familiarity and interest in Web 2.0, social media and the blogosphere
• Excellent computer skills
• Excellent writing skills
• Fluent in English (and preferably another European language)

Bonus points if:

• You’re an active blogger
• Have more than 250 followers on Twitter
• Speak several languages

Start date: August or September

Job type:
Full-time (preferred)

Based in:
Brussels, Belgium

Interested? Contact me @princess_misia or send your CV and motivation to marta.majewska@porternovelli.be (don’t forget to include your social media details such as Twitter, blog etc.)

by Marta Majewska

Ladies and gentleman … or señoras y señores! On Thursday night we reached our final destination – Madrid! The next morning we were expected at Loft39 – a very elegant location where the seminar was taking place – and after some good café con leche (or a triple espresso if we’re talking Danny), the seminar could start.

After a warm welcome and the introduction of the speakers by Juan-Cruz Más Vidal, the CEO of Porter Novelli  Madrid, Gary Stockman was the first to take the floor to talk about how real-time has redefined communications, the need for a holistic, integrated approach and the urgency of authenticity and innovation. John, using a fluent Spanglish;), talked about his experiences with Community Management, the need for brands to become curators of high-quality content and took our attendees to the magid world of augmented reality. Danny showed off with his mayorships and foursquare badges when talking about location-based services and introduced the participants to new analytics and Delphi – Porter Novelli’s forward looking cornerstone.  Next to our great speakers from Porter Novelli, we also had a guest speaker, Celia Morales, Head of EU Social Media and PR eBay Europe, who talked about the latest, and very successful, social media campaigns of eBay and the company’s take on social media.

After the seminar, we met with the Spanish from comms&marketing, business and technology publications including  PR Noticias, IPMark, Brandlife, Negocio, El Periódico de la Publicidad and El Publicista with who we’ve had some really great and open minded discussions. We discussed the role of social media for companies as well as governments and oh how handy it is to speak fluent Spanish in moments like that

The day was rounded off with an internal session at PN Madrid where we’ve met with our wonderful colleagues!

Big thank you to Juan-Cruz Más Vidal, Higinio Martínez and all our colleagues from the Madrid office who helped with the organization of the event!

If you speak Spanish, check out the blog of our Madrid colleagues for further reading.

by Marta Majewska

Yesterday, the first digital seminar of our EMEA roadshow took place in the PN Amstelveen office. The event attracted high attendance from the social media knowledge seekers. Participants came from all different industries ranging from automotive to gaming. We also welcomed three attendees from the most popular social network site in the Netherlands – Hyves.

After some opening words from Maurice Jansen, Director @PN Amstelveen and the organizer of the seminar, Gary, John and Danny gave a lively presentation during which they discussed Porter Novelli’s take on digital and its role in the communications industry. They presented the most important trends that are shaping the communications industry these days from augmented reality through location-based services to gaming. There were some great and varied questions from the audience that initiated a spirited discussion.

The event was rounded up with a drink where more discussions on digital and social media took place and we were happy to receive many enthusiastic reactions from the attendees.

Kudos to PN in the Netherlands for hosting the event!

by Marta Majewska
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Yesterday, we proudly kicked off the EMEA digital tour in the Porter Novelli Amstelveen office! The Netherlands is the first country, followed by Belgium and Spain, where we will be hosting the digital seminars starring our Porter Novelli digital experts namely Gary Stockman (Porter Novelli CEO), John Havens (VP, Social Media at Porter Novelli and the author of the book, Tactical Transparency), Danny Devriendt (Director Digital Europe) accompanied by me

It was a lovely sunny day and we received a very warm welcome from our Dutch colleagues who even decorated their entire building especially for us – no, the decoration has nothing to do with the WK …

The day long discussions about social and digital media were rounded up with a great internal session during which we discussed the trends currently shaping the communication ecosystem and shared our digital experiences with each other.

We finished off with a drink where more discussions on social media took place (the digital talk never stops at PN )!

Today is another exciting day in our tour – we are holding our first seminar for the Porter Novelli clients, media and other interested parties. Wish us luck!

by Marta Majewska

Our colleagues at Porter Novelli Atlanta created a video with great insights on women and their use of social media in the United States.Take a look below:

by Danny Devriendt

Everyone goes high on social networks these days. Twitter and Facebook –just to name the two obvious ones- propelled themselves to the absolute zenith of popular online services. Barack Obama used the dialogue and “tribe” possibilities of social media to fuel his –winning- campaign.

Most Belgian politicians are following slowly however… they discovered social media just in time for the last elections. Bizarrely (or predictably?) a lot dropped their engagement again just after being elected… with the new elections a two weeks off, they started to target their online friends and followers again. Not very respectful, and frankly lots of orphaned followers do not take this treatment kindly.

Twitter behavior is also bizarre. Some Belgian politicians have gathered a couple of thousand followers, but do not take the courtesy to follow back. That is about as polite  as giving somebody a business card, but coldly refusing the card that is offered back… it is rude, and arrogant.

I know it is not about numbers, and I do understand you cannot interact with everybody. Star profiles like Bill Gates, or miss Spears cannot possibly even follow back their countless followers. But a Belgian politician? Should follow at least the people who are interested in him/her. Out of courtesy, for one, but also out of curiosity.

How can a politician who is not listening represent me adequately? Ignorance, or arrogance… I do not care. I will not give my vote to someone who is not even interested in following me back.

And you?

find the Belgian politicians on http://www.netvibes.com/politicibelgie

Our one and only Danny Devriendt talking about Belgian politicians and their social media behavior on Studio Brussel! To listen, click on the image below (Dutch only, sorry guys!)

Are you smart, driven and passionate about social media? You love it and you want to spend the whole day learning and doing it? Then you will fit perfectly into the Porter Novelli Social Media Team! We need an intern for this summer who is looking to dive in and get their hands dirty and is willing to do everything related to social media from research through tweeting to blogging and more!

Responsibilities:

• Social media research across any given topic (collecting, organizing and analyzing data)
• Social media monitoring
• Social media outreach
• Blogging
• Developing creative ideas for social media campaigns
• Helping to set up trainings, meetings, presentations
• Any other tasks given by a supervisor

Requirements:

• Familiarity and interest in Web 2.0, social media and the blogosphere
• Excellent computer skills
• Excellent writing skills
• Fluent in English (and preferably another European language)

Bonus points if:

• You’re an active blogger
• Have more than 250 followers on Twitter
• Speak several languages

Job type:
Full-time (preferred)

Based in:
Brussels, Belgium

Interested? Contact me @princess_misia or send your CV and motivation to marta.majewska@porternovelli.be (don’t forget to include your social media details such as Twitter, blog etc.)

*ALSO APPLY IF YOU ARE LOOKING FOR AN INTERNSHIP FOR ANOTHER PERIODS! JUST LET US KNOW WHEN YOU ARE AVAILABLE!

Brands don’t properly take into account the influence of social networks like Twitter and Facebook to open up a dialogue with consumers. They need to be more present and control what is happening there in order to avoid difficult situations. Some groups or communities appear on the web around a certain brand without the consent of this brand, and not always for the sake of this brand. Besides, the effect of a tweet, especially negative messages, is exponential even if short in time. On social networks, the consumer approaches the brand, not the other way round, while companies are unilateral in their way of communicating. Finally, brands needs to understand that a ‘human’ message will have more impact than a commercial one. Community Managers are key to more and more companies.

Danny Devriendt, Intelligent Dialogue Director at PN, has just created a social media lab called @PNBR5. As a former journalist, he now has more reach on Twitter than the audience he had when he worked for a daily newspaper. For him, social media is essential to any communications strategy. “There’s an ambiguous approach around the phenomenon, and not only around Twitter. Web-users expect brands to be present on these networks to discuss and criticize. Brands think it’s only a new advertising channel. On the +/- 200 existing digital networks, there are a few stars, but also some targeted and more confidential networks,  that are more efficient depending on the product or brand. What many brands don’t understand, is how you can and must communicate on these networks. Until now, their message was one-way through advertising and would either convince the consumer or not. With digital interaction, dialogue is key, also when you get criticized or attacked. For example: an overweight person was denied single tariff by a US airline company. The company was then hit by boycott calls on the social networks. Brands still need to be educated about this new way of communicating to their consumers.”

Posted by Kathy Van Looy

by Marta Majewska (originaly posted here).

Still in doubt that social media drives sales?

A recent study by Chadwick Martin Bailey and iModerate Research Technologies confirms that both Twitter and Facebook are effective marketing tools. The data collected from over 1,500 customers in United States shows that people are more likely to purchase products and services from brands that they follow on Facebook (51%) and Twitter (67%). Also, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

Twitter clearly seems to be more effective however I would be careful with assuming that since in my opinion a lot has to do with the type of product and industry we are talking about. One thing is sure, successful online presence will help your company make money